Why do emotions matter in fragrance?
Fragrance has a profound impact on emotions, influencing mood and well-being. With 73% of consumers expecting brands to embrace wellness, scents that evoke positive feelings can enhance consumer connection and product appeal.
What is EMOTIONS?
EMOTIONS is a fragrance technology tested using fMRI and ScentMove® to elicit feelings of energy, relaxation, and happiness. Scientifically validated, it allows brands to create fragrances containing a technology to enhance emotional well-being.
How does it work?
- Neuroscience-backed: Proven correlation between scent and brain activity.- Emotional Mapping: Developed with ScentMove®, linking fragrances to specific feelings.
- Consumer-Tested: shown to evoke positive emotional responses.
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Key benefits:
✔ Enhance emotional well-being through scent.
✔ Differentiate your products with a neuroscience-backed fragrance technology claim.
✔ Suitable for various applications – from fine fragrance to personal care.
Why choose EMOTIONS?
Consumers seek more than just scent—they seek experiences that uplift and comfort. EMOTIONS helps brands meet this demand by offering fragrances with a technology proven to evoke positive feelings, creating deeper connections with consumers.