FOCUS
Enhance mental performance through fragrances

Why does focusing matter in fragrance?

Mental well-being is a growing priority, with 85% of consumers believing that fragrance can help them concentrate. In a world full of distractions, scents that enhance focus can empower consumers to perform at their best.

What is FOCUS?

FOCUS is the first patent-pending fragrance design rules scientifically demonstrated to improve mental performance. Developed using neuroscientific research and AI-powered insights, it helps consumers achieve a state of flow and heightened concentration.

How does It work?

- Neuroscience-backed: Proven link between scent and cognitive performance.
- Cognitive Testing: Fragrances created with FOCUS design rules increased mental processing speed in two validated tasks.
- AI-Powered Design: Developed using dsm-firmenich’s proprietary database and technology

 

Focus
Focus (1)

Key benefits:

✔ Enhance cognitive performance with a scientifically designed fragrance.

✔ Differentiate your products with a patent-pending innovation.

✔ Versatile application: suitable for air care, personal care, and home care products.

Why choose FOCUS?

Consumers seek more than just scent, they look for solutions that enhance their well-being. FOCUS fragrances empower brands to create products that help consumers stay sharp, concentrate better, and perform at their peak.

 

 

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Want to boost your products with FOCUS?

In case you are interested in adding FOCUS to your formulations, please fill out the form and we will contact you with more details.