FOCUS
Enhance mental performance through fragrances

Why does focusing matter in fragrance?

Mental well-being is a growing priority, with 85% of consumers believing that fragrance can help them concentrate. In a world full of distractions, scents that enhance focus can empower consumers to perform at their best.

What is FOCUS?

FOCUS is the first patent-pending fragrance design rules scientifically demonstrated to improve mental performance. Developed using neuroscientific research and AI-powered insights, it helps consumers achieve a state of flow and heightened concentration.

How does It work?

- Neuroscience-backed: Proven link between scent and cognitive performance.
- Cognitive Testing: Fragrances created with FOCUS design rules increased mental processing speed in two validated tasks.
- AI-Powered Design: Developed using dsm-firmenich’s proprietary database and technology

 

Focus
Focus (1)

Key benefits:

✔ Enhance cognitive performance with a scientifically designed fragrance.

✔ Differentiate your products with a patent-pending innovation.

✔ Versatile application: suitable for air care, personal care, and home care products.

Why choose FOCUS?

Consumers seek more than just scent, they look for solutions that enhance their well-being. FOCUS fragrances empower brands to create products that help consumers stay sharp, concentrate better, and perform at their peak.

 

 

Want to boost your products with FOCUS?
Register today & start creating your fragrances to enhance mental performance.