Why does fragrance matter in hair care?
Scent is a crucial factor in hair care, with 85% of consumers considering it a key purchase driver. However, traditional hair fragrances fade quickly, often leading to dissatisfaction just hours after washing. LockScent™ is here to change that.
What is LockScent™?
LockScent™ is a cutting-edge fragrance technology designed to penetrate the hair cuticle and bond with keratin, ensuring a long-lasting scent that stays fresh for up to 24 hours. Unlike traditional formulations, it retains intensity at three key moments: during wash, 8 hours after, and 24 hours after wash.
How does It work?
- Deep Penetration: Fragrance molecules enter the hair cuticle and cortex.- Keratin Bonding: The scent binds with hair proteins for superior retention.
- Proven Effectiveness: Sensory evaluations confirm increased fragrance intensity over time.

%20Campaigns%20images/Locksent/Locksent.png?width=370&name=Locksent.png)
Key benefits:
✔ Up to 24-hour fragrance retention – keeps hair smelling fresh all day.
✔ Consistent scent intensity – from wash to the next day.
✔ Proven consumer satisfaction – 72% of users confirm longer-lasting fragrance.
✔ Premium fragrance experience – elevates the sensory appeal of hair care products.
Why choose LockScent™?
Consumer expectations are higher than ever, with 73% of people valuing scent more today than in 2020. LockScent™ helps brands meet this demand by delivering a premium, long-lasting fragrance experience, setting products apart in the competitive hair care market.