Lemon Yellow
Radiant, punchy and unapologetically bold, this citrus-charged shade is making waves across the beauty spectrum, from glossy lip oils to invigorating fragrances and glow-boosting skincare. It’s not just a color, it’s a statement!
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Lemon is dominating beauty, and we’re here for it!

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Fresh

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Modern

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Energizing

What will you find in this Whitepaper?

Why lemon yellow is the new it trend in beauty, and how it's been perceived in the fragrance market.


Real-world brand launches from Rhode, KAYALI, Valentino and more, and what makes them successful.


Lemon Yellow, the chromatic trend that radiates optimism and clarity. A vibrant, sunlit hue that captures the essence of joyful energy and fresh beginnings. It evokes golden mornings, citrus gardens, and the playful sophistication of summer in full bloom.